MTN Ghana’s service revenue increased by 22.9 percent in the first six months to 30 June compared with the same period in 2017, buoyed by 30.8 percent growth in data revenue and 28.6 percent growth in digital revenue.
Its first-half performance was supported by attractive value propositions, including the youth activation initiative MTN Pulse. Subscribers grew by 5.5 percent from December 2017 to 16.5 million.
The number of active data subscribers increased by 6.1 percent in the same period to 6.9 million and data volumes more than doubled. This supported a 36.7 percent increase in data revenue. MTN Ghana continued to lead the group in terms of the total number and growth of MoMo subscribers, adding 10.7 percent more active MoMo subscribers since December 2017 to 7.9 million, supported by consistent service delivery on every channel. At end-June, MoMo made up 15 percent of revenue.