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Tanzania embraces cruise tourism after $40,000 sponsorship deal

Tanzania Tourism Board is pleased to have inked a sponsorship deal to promote the country’s tourism sector.


East African nation Tanzania is set to introduce a new experience in tourism with glamour and grandeur to facilitate the growth of the tourism sector. In 2017, tourism was rated as one of the fastest growing sectors in the country’s economies with increased tourist arrivals rapidly rising. The industry has been a pivotal pillar after agriculture which has raked significant revenue for the Government. In a bid to market more, Tanzania Tourist Board signed a sponsorship deal for the upcoming Swahili International Tourism Expo.

The country’s leading International indoor Tourism Expo attracted the interest of Tanzania Ocean Cruise and Safaris Company Limited that has specialised in cruise tourism. It is a journey of several days for leisure purposes and has been touted as an international growth area. Research Gate reported the form of travelling generates close to $18 billion a year in passenger expenditure with the market demand for the leisure tourism expanding. Tanzania can bank on the growing sector to up its revenues, create jobs and attract more tourists.

The 3-day event will kick off on from October 12 – 14 and around 200 guests are expected to grace the conference. It will be held at Julius Nyerere International Convention Centre in Dar es Salaam with other key players anticipated to showcase their tourism products as well. Regarded as an annual highlight on the Global Tourism Calendar, the tourism fair has promoted the tourism sector effectively. This has stiffened regional competition that has seen respective bodies coming up with strategies to better their performance.

According to a report published by Bank of Tanzania on Economic Review of June 2017, the stats recorded that travel receipts had gone up propelled by the surging numbers of tourists visiting the country. The sector’s revenues shot up by 14.6%, with promotional activities have been fruitful. The hospitality industry continues to make the necessary changes to adjust to the changing times and ensure they offer quality services.

Some of the participants will have an experience with the Sea Leopard boat as a token of its commitment to growing the leisure tourism in the country. The luxurious yacht will make its debut in the country, marking a crucial time in Tanzania’s tourism sector. The five-star vessel will ride on the waves to destined islands and return to Dar. It is a gesture that the sector is not only expanding but it possesses investment opportunities with the great potential to open businesses.

Tanzanian archipelago, Zanzibar island will be the major target for the cruise tourism market. The semi-autonomous region of Tanzania recorded a 30.4 per cent increase in revenue in 2016 to $3.8 billion from $2.9 billion the previous year.

Tanzania has a vast array of tourist attractions that has placed it on the global map of tourism. It has wealth of experience in East Africa and a competitive force in the continent of Africa as well.

Source: The Exchange

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