With over 4 million Chinese expected to travel to Africa for tourism in the course of 2019, Tanzania has made strategic moves to ensure it directs a large chunk of that traffic to its own tourist destinations.
Tanzania boosts some of Africa’s top tourist attractions including the Serengeti Wildebeest migration, Kilimanjaro, the highest Mountain on the continent and Ngorongoro Crater.
According to UNESCO World Heritage site, it is considered the 8th wonder of the world and home of the world’s only tree climbing lions as well as the white sandy beaches of the spice Island of Zanzibar among others.
The country is now keen to market these sites to the world’s largest economy and its Asian counterparts.
The Tanzania Tourism Board held its first road show in Guangzhou late last year dubbed the Tanzania Tourism Roadshow, where key Tanzanian officials attended and lobbied for Chinese tourists (and investors) to tour the country. The officials also visited several other target markets across Asia.
At least 15 Tanzanian companies attended the event where a large host of well over 50 Chinese travel companies were represented. Also present to lobby for tourism and investment in the hospitality sub-sector, were high ranking government officials from the tourism and transport sectors among others.
Notably, in 2017, over 30,000 Chinese toured Tanzania and now the country wants to see the number increase. In fact, China is already one of Tanzania’s top ten source of tourists.
To see to the increase of tourism activities from Asia, Tanzania Tourist Board (TTB) has already entered a pact with China’s Touchroad International Holdings Group (Touchroad Group) has inked a deal with Tanzania Tourist Board (TTB) that will see the Chinese company, which is a member of the China Chamber of International Commerce bring some 10,000 tourists this year.
China – Dar es Salaam Direct Flights
To top it up, Tanzania, which now boasts a growing fleet of Boeing 787-8 Dreamliners, will this year introduce direct flights to and from China’s third largest city Guangzhou, which is also one of the world’s busiest trade centers.
Due start next month (February), the direct flights will be three times a week at affordable rates of just a little of USD 600. That’s not all, thanks to these direct flights, Tanzania is also edging to attract tourists from another Asian giant, Bangkok, Thailand’s business capital and glamour hub, where the dreamliners will fly enroute to Guangzhou.
Source: The Exchange