DHL has expanded its DHLAfrica eShop business to 13 additional markets, upping the presence of the global shipping company’s e-commerce platform to 34 African countries.
DHL went live with the digital retail app in April, bringing more than 200 US. and UK. sellers — from Neiman Marcus to Carters — online to African consumers.
Africa eShop operates using startup MallforAfrica.com’s white label fulfillment service, Link Commerce. Similar to MallforAfrica’s model, the arrangement allows Africa eShop users to purchase goods directly from the websites of any of the app’s global partners.
This week’s expansion is the second for DHL’s Africa eShop, after adding 9 markets in May.
DHL’s moves run parallel to significant developments this year in the Africa’s online retail scene—namely Jumia’s big capital raise through its IPO.
Here are Africa eShop’s latest additions: Angola, Benin, BurkinaFaso, Burundi, Chad, Ethiopia, Guinea, Lesotho, Namibia, Niger, Sudan, Togo, and Zimbabwe.
[Article by: Mark-Anthony Johnson, CEO at JIC Holdings]
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