Africa Economy Rwanda Tech Trade

Jumia exits Rwanda market amid declining sales

Online trade giant Jumia has announced that it will suspend its on-demand delivery operations in Rwanda starting January 9, 2020.

In a statement issued on Monday, December 09, 2019, Jumia Rwanda country manager Albert Munyabugingo said no orders will be processed after 9th January 2019 at which point all customer accounts will be closed.

“We regret to inform you that Jumia will suspend our on-demand delivery operations in Rwanda on January 9, 2020. We thank you for your loyalty and continued trust over the years, it’s been our pleasure to serve you all. We will endeavor to ensure that orders received up until the 9th January will be processed to the high standard you have come to expect of us,” the statement reads in part.

“Starting December 9, 2019 we will no longer be able to accept cash on delivery and can only process pre-paid orders. No orders will be processed after 9th January 2019 at which point all customer accounts will be closed. Jumia Prime subscribers will be contacted separately regarding their refund,” the statement added.

Mr Munyabugingo said Jumia will continue to support buyers and vendors to do business online on their classifieds portal, previously called Jumia Deals and which will now be the main portal.

“As the first on-demand e-commerce platform in Rwanda, we hope to have set the standard for customer service and hope that your experience with us has exceeded all expectations. If you have any questions, feel free to contact us at or +250788553338,” he said.

Jumia on November 27 closed its Tanzanian business, just ten days after leaving Cameroon. A statement from the company reveals that the retailer left Tanzania to focus on operations in other countries. After the Tanzanian exit, the retailer remains with only 12 countries in the continent.

Jumia’s exit from Tanzania and Cameroon comes at a time when the company is struggling with losses and a falling stock price. Jumia’s Q3 loss stood at $55m, as compared to $45m in 2018 Q3.

Jumia now operates in Nigeria, Egypt, Morocco, Kenya, Ivory Coast, South Africa, Tunisia, Algeria, Ghana, Senegal and Uganda.

Source: PML Daily

One comment

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.

%d bloggers like this: