In celebration of World Africa Day on Monday 25th May, ViacomCBS Networks Africa and YouTube in partnership with Idris Elba are proud to announce that they will be bringing viewers a special Africa Day Benefit Concert to mark the day and help raise much-needed funds for vulnerable children and families in Africa affected by the pandemic.
All proceeds raised from the benefit concert campaign will be donated to support food and health needs for those most impacted on the continent. The Africa Day Benefit Concert At Home will be a 2-hour special streamed and broadcast to millions of viewers in Africa and around the world on MTV channels and on the MTV Base Africa YouTube channel. Hosted by Idris Elba, who himself was one of the first celebrities in the world to contract the virus, will bring together a star-studded line up of some of the biggest names in entertainment in Africa.
Viewers can look forward to seeing superstars such as Burna Boy, Sho Madjozi, Tiwa Savage, AKA, Diamond Platnumz, Nasty C, Sauti Sol, Yemi Alade, Fally Ipupa, StoneBwoy, Teni, Angelique Kidjo, and many more.
The benefit concert will also be made available after Africa Day to encourage individuals and organisations to continue pledging towards funds for this ongoing humanitarian crisis.
In commenting about his participation in the event Elba said, “Taking a moment to shine a light on African arts to benefit the African homeland and its people. A continent of this size should find a way to dig deep and stand up for one another at a time like this. It’s important for the future and history will not forget.”
Monde Twala, Senior Vice President for ViacomCBS Networks Africa stated on the organisation’s website, “The COVID-19 pandemic has affected the livelihoods of millions across the continent and is going to require a massive collaborative effort if we are to make it through. ViacomCBS Networks Africa is proud to partner with YouTube and Idris Elba as we lead the efforts for immediate food and health assistance on the continent at the Africa Day Benefit Concert At Home. We are coming together as Africans to take care of our own.”
Source: Algoa FM
