12 °c
London
Friday, March 24, 2023
No Result
View All Result
FurtherAfrica
  • Countries
    • Angola
    • Botswana
    • Cape Verde
    • DRC
    • Eswatini
    • Ethiopia
    • Kenya
    • Malawi
    • Mauritius
    • Mozambique
    • Namibia
    • Nigeria
    • Rwanda
    • South Africa
    • Tanzania
    • Uganda
    • Zambia
    • Zimbabwe
  • Interviews
  • Understanding
  • Videos
  • Travel
  • Weekend
  • About
FurtherAfrica
  • Countries
    • Angola
    • Botswana
    • Cape Verde
    • DRC
    • Eswatini
    • Ethiopia
    • Kenya
    • Malawi
    • Mauritius
    • Mozambique
    • Namibia
    • Nigeria
    • Rwanda
    • South Africa
    • Tanzania
    • Uganda
    • Zambia
    • Zimbabwe
  • Interviews
  • Understanding
  • Videos
  • Travel
  • Weekend
  • About
No Result
View All Result
FurtherAfrica
No Result
View All Result
Home Africa

Kenya trains tour guides to help market tourism

Staff by Staff
October 23, 2020
in Africa, Economy, Kenya, Labour, Tourism, Travel, Weekend
Reading Time: 2 mins read
856 9
0
Kenya reduces park entry fees by 50% as tourism industry reopens
Share via QRWhatsappShare on FacebookShare on TwitterLinkedInPinteresteMail

Kenya’s tourism marketers said Thursday it has kicked off the training of tour guides to help enhance visitor experience among travellers into the country.

The Kenya Tourism Board (KTB) said the training was aimed at equipping the participants with destination knowledge, customer experience skills and image building as part of destination assurances of readiness for business.

“Tour driver guides have a key role in the tourism service chain. They play the role of destination brand ambassadors through their interactions with visitors,” KTB CEO Betty Radier said in a statement issued in Nairobi.

Radier said that tour guides have a lot of influence on how visitors view and experience the destination, noting that the information they share with their clients can either build or destroy perceptions about the destination.

The 40 tour driver guides were also taken through the implementation of tourism and travel safety protocols to mitigate against COVID-19 pandemic.

The east African nation’s tourism sector has slumped to its lowest level in decades following the outbreak of the COVID-19 pandemic in March, as restrictions which were put in place locally and internationally curtailed travel.

The sector has lost more than 82 billion shillings (about US760M) since March, according to tourism ministry which is about 50 percent of its average annual revenue.

Also read: Kenya: Massive animal migration in the Maasai Mara

Radier said that tour guide drivers play an integral role in the tourism ecosystem being the first point of interaction with visitors upon them arriving into the country.

She said that the training will go a long way in equipping them with destination information and skills to better handle the visitors.

The KTB official added that with destinations currently looking to bounce back from the effects of the coronavirus crisis, tour guides will be critical in ensuring that tourists arriving into the country have a memorable experience that will persuade them to visit again and even pull others to the destination.

Source: Xinhuanet

Related

Tags: FeatureKenyaKenya Tourism BoardKenya trains tour guides to help market tourismtour guidesTourismtourism sectorTravelWeekendкенияكينياケニア肯尼亚
ScanSendShare346Tweet216Share61Pin78Send
Staff

Staff

Related Posts

Aid

Mozambique sends fuel to malawi

by Club of Mozambique
March 24, 2023
Manufacturing

Hitachi begins parts remanufacturing in South Africa

by Energy Capital & Power
March 24, 2023
New portal drives SDGs in Africa
Development

Africa needs to invest in data statistics to attain SDGs

by FurtherAfrica
March 24, 2023
Development

Angola needs to allocate 10% of its budget to improve water and sanitation sector

by FurtherAfrica
March 24, 2023
The Forbes Billionaires’ list: Africa’s richest people 2022
Economy

The 26 most developed financial markets in Africa

by Mark-Anthony Johnson
March 24, 2023
Platform Africa 2023
 
Mozambique eVisa
 
MozParks
 

Translate this page

Read the Latest

Aid

Mozambique sends fuel to malawi

by Club of Mozambique
March 24, 2023
0

The Mozambican government is sending aid of 40,000 litres of fuel to Malawi, in response to the appeal launched by...

Read more

Hitachi begins parts remanufacturing in South Africa

March 24, 2023
New portal drives SDGs in Africa

Africa needs to invest in data statistics to attain SDGs

March 24, 2023

Angola needs to allocate 10% of its budget to improve water and sanitation sector

March 24, 2023
The Forbes Billionaires’ list: Africa’s richest people 2022

The 26 most developed financial markets in Africa

March 24, 2023

FurtherAfrica Partners Network

The Exchange Club of Mozambique Taarifa Rwanda
TechGist Africa Africa Oil & Power Farmers Review Africa
Tanzania Invest Zambia Invest See Africa Today
Africa Global Funds Novafrica CrudeMix Africa
Harambee Africa Botswana unplugged Financial Insights Zambia
O Económico Digilogic Africa Web3Africa

Subscribe to FurtherAfrica

Enter your email address to receive new articles on your email.

Join 100,049 other subscribers.
FurtherAfrica

© 2021 FurtherMarkets

FurtherAfrica is a FurtherMarkets Limited platform

  • Countries
  • Interviews
  • Understanding
  • Videos
  • Travel
  • Weekend
  • About

Follow Us

No Result
View All Result
  • Countries
    • Angola
    • Botswana
    • Cape Verde
    • DRC
    • Eswatini
    • Ethiopia
    • Kenya
    • Malawi
    • Mauritius
    • Mozambique
    • Namibia
    • Nigeria
    • Rwanda
    • South Africa
    • Tanzania
    • Uganda
    • Zambia
    • Zimbabwe
  • Interviews
  • Understanding
  • Videos
  • Travel
  • Weekend
  • About

© 2021 FurtherMarkets

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
This website uses cookies. By continuing to use this website you are giving consent to cookies being used. Visit our Privacy and Cookie Policy.
Are you sure want to unlock this post?
Unlock left : 0
Are you sure want to cancel subscription?