Africa Mobile Music Weekend

Universal Music plans to explore Africa’s streaming growth

In Africa, where streaming and other modes of music delivery are relatively untapped, Universal Music Group Inc. is reinforcing its presence.

According to the company’s newly named regional chief executive officer, Sipho Dlamini, the company, plans to develop operations in countries like Nigeria, Ghana and Kenya in 2021.

Universal also has an office to manage French-speaking countries in Ivory Coast, alongside a headquarters for the northern nations in Morocco.

Music companies see an opportunity to expand streaming services in Africa, as increased mobile availability and higher internet speeds enable the young population of the continent to become more connected. The company said Universal is also aiming to sign more African artists to the label, investing in recording facilities and live music to give them to a broader audience.

Also read: Mdundo: the startup shaping up to be the Spotify of Africa

According to the International Phonographic Industry Federation, recorded music revenue for Africa and the Middle East increased by almost 16 percent to just over US$100M in 2019.

Universal partners with the largest telecommunications firms in Africa, including MTN Group Ltd., Vodacom Group Ltd. and Orange SA, said Dlamini.

“For African music around the world, there has never been a more exciting time as it continues to influence and inspire culture and creativity while reaching a wider audience through streaming globally every day,” he said.

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