Forbes Portugal, completing its fifth year in the Portuguese market, has been acquired by the Emerald Group, through Emerald Europe, its European subsidiary focused in impact investment and innovation.
Emerald Europe thus reinforces its presence in the Portuguese media sector, as it already owns 30% of the Portuguese digital fact-checking newspaper Polígrafo.
The publishing license was acquired directly from the American parent company Forbes Media. Along with the Portuguese license, the group now holds the rights to Forbes Angola, Cape Verde, Guinea-Bissau, Equatorial Guinea, Mozambique and São Tomé and Príncipe, the Portuguese-speaking African countries, envisaging a strong bet on the Lusophone market. In practical terms, this means that all the Lusophone African countries will now be joined into a brand new edition of ‘Forbes Lusophone Africa’ (*name not final, but rather a loose translation), in lieu of the existing Forbes Angola.
The internationally renowned business magazine, known for its rankings, rigour and ethically bound journalism, will enhance its digital presence, website and social media in Portugal and the new African markets, leveraging its name and brand recognition to promote the very best being done in the Portuguese-speaking business world.
The new Forbes Lusophone Africa will focus on local economic information, highlighting the standout personalities and companies that make a difference on the continent, establishing bridges and synergies for a better and more inspiring future.
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“We believe in Forbes’ potential as a benchmark in the business world to promote the Portuguese language. It is a strong socioeconomic and cultural asset that will, therefore, be enhanced by new information technologies and by a reinforcement in its current editorial line”, says Raúl Bragança Neto, Executive Director of Emerald Europe.
Forbes Portugal and Forbes Lusophone Africa will share a common newsroom, now led by Nilza Rodrigues, who has hitherto been the Executive Director of Forbes Portugal. Nilza will be joined and supported by Paul Trustfull, the founder of Forbes Afrique, the francophone Africa version of the magazine. Mr. Trustfull has also worked for 13 years in the North American magazine and will take over the international editorial staff.
About Emerald Group
Emerald Group, which is headquartered in Dubai, UAE, is an international investment company that was founded in 2009. The Group’s ambition is to become, in the medium term, a reference in Africa, and in the context of emerging markets, according to the most demanding international standards of transparency and sustainability in the conduct of its business.
Further information available at emeraldgroup-inc.com.
