Horticulture sector in Kenya is set to diversify its export markets in order to boost its revenues. Okisegere Ojepat, CEO of the Fresh Produce Consortium of Kenya confirmed the report and noted that the European Union on average absorbs 70% of flowers, vegetables and fruits sold overseas.
“We are looking to reduce our reliance on a single market and enhance exports to North America, Middle East and Asia,” said Ojepat.
Agriculture in Kenya contributes to 24% of GDP. Horticulture contributes to a significant percentage to the agriculture GDP. Horticulture in Kenya has undergone transformation over the last 46 years. It is currently the leading foreign exchange earner and contributes significantly to the Kenyan economy.
According to data from the ministry of agriculture, Kenya earned US $1.37 in 2020 with flowers providing the bulk of the revenues. Ojepat added that more markets for the country’s perishable agricultural products will mean more income for farmers.
He however observed that in order to meet the growing demand for Kenya’s produce, the industry is adopting modern technology in order to increase productivity per unit area. Only 4% of all the horticultural produce (Fruits and Vegetables) is being exported while 96% is being consumed locally. Over 90% of all this produce consumed locally is being produced by small-scale farmers. 95% of flowers grown locally are exported to various international markets.