Nestle Nigeria, through its Golden Morn brand, has announced a commitment to improving youth participation in agriculture through the training of local farmers and the support of young entrepreneurs in the agricultural sector.
The company said it wants to build the capacity of next-generation farmers to cut the high youth unemployment rate in Nigeria. Victoria Uwadoka, Corporate Communications and Public Affairs Manager on the training said Nestle is collaborating with relevant stakeholders to drive impact at scale across critical areas including; ensuring nutrition and food security, building thriving communities as well as protecting the environment for the next generation.
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“Our brands with purpose are invested in driving societal progress by creating shared value across our value chain. The Golden Morn Agriprenuership Series is one of the ways in which we actualize the ambitions of our brands with a purpose to help to build resilient communities,” she said.
Thriving ecosystem of farmers
“We are proud of how Golden Morn has consistently supported the growth of a thriving ecosystem of farmers and is now going forward to attract and equip the next generation of farmers. Through the Golden Morn Agriprenuership webinars, the brand is reaffirming Nestlé’s commitment to building a sustainable food system to improve food security,” Uwadoka added.
Ifeanyichukwu Orabuche, Category and Marketing Manager, Dairy, also added that with 100% of the grains used to produce Golden Morn sourced locally, the brand is committed to creating shared value, by contributing to Nestle’s ambitions, positively impacting on the local economy and creating job opportunities for young Nigerians. He also noted that the Agripreneurship Webinar is designed for young agripreneurs aged 18 to 35 years, who are already participating in or are interested in the grains value chain.
Speaking on the impact of the training, Obianuju Okafor, Project and Finance Manager of the Enterprise Development Center, Pan Atlantic University said, “Learning enhances new ideas and ways to improve entrepreneurship skills. Young Entrepreneurs, especially in the agricultural sector, have been given this excellent opportunity which we believe will positively impact on their businesses. We are excited to partner with Golden Morn on this laudable initiative”.
