The Food Lab, an Egyptian cloud kitchen platform that offers restaurant owners services such as sourcing, cooking, delivery, data-driven insights and recommendations, and marketing, has secured a US$4.5 million pre-seed round to help it expand across Egypt and into other markets.
Nuwa Capital, Shorooq Partners, and 4DX Ventures led the round, which also included Al Faisaliah Group and Abdul Majeed Al Hokair from Saudi Arabia, as well as Japan’s Samurai Incubate and other angel investors.
The Food Lab, founded by Kareem El Daly, Ahmed Osman, and Wesam Masoud in 2020, has built a technological platform that offers restaurateurs end-to-end services.
The startup’s virtual brand consultant, which is powered by machine learning, provides restaurants with a data-centric dashboard that delivers advice for their brands in areas like operations, finance, menu reengineering, marketing, supplier analysis, and more.
“Our objective is to bridge the gap between restaurants and consumers, and we are supporting the transformation of Egypt’s food and beverage industry by establishing technology infrastructure.” In vast countries like Egypt, where restaurants and consumers are dispersed across long distances, it is critical for businesses to provide an exceptional customer experience, regardless of how small or distant the customers are,” said El Daly.
The funding will be utilized to expand across Egypt and to establish the groundwork for entry into Middle Eastern and African markets.