The Italian-Senegalese creator Khaby Lame, who rose to stardom with his popular TikTok films, has collaborated with Binance to become a worldwide brand ambassador.
Binance, the blockchain ecosystem powering the biggest cryptocurrency exchange in the world, will work with Khaby to promote Web3 adoption.
Khaby rose to fame for his take on “life hack” films, navigating exceedingly challenging situations silently while pulling off the infamous “Khaby move.”
The experience for his fans will be further improved by Khaby’s use of his distinctive style to address some of the misconceptions surrounding Web3 and his collaboration with Binance on unique NFT collections.
“Khaby is one of the world’s most entertaining creators and a cultural icon. As we increase Web3 usage, we think his charisma and sense of humor will add relevance and relatability, according to James Rothwell, global vice president of marketing at Binance.
Lame is best known for his quiet #learnfromkhaby videos, in which he responds stonily to challenging “life hack” films by demonstrating a simpler, frequently obvious method to complete the task.
A former factory worker from Italy named Lame quickly gained notoriety because to the outbreak.
With more than 142 million followers on TikTok and 78 million followers on Instagram, Khaby is the most followed creator at the moment.