MultiChoice Africa Holdings B.V (MAH) and the Ethiopian Broadcasting Corporation (EBC) have announced today a new cooperation agreement in the form of a Memorandum of Understanding (MoU).
The MOU signed is geared towards establishing a partnership for capacity building, benchmarking and experience sharing, intellectual property rights protection, training and skills development within applicable legal frameworks.
The MoU covers MAH and its associate MultiChoice Ethiopia, as the local partner, and further provides for continued strengthening of future co-operation between MAH and EBC in combating broadcasting piracy, according to MultiChoice.
“We are grateful to sign this MoU. I believe this agreement will strengthen the relationship of both companies based on this MoU, we stand together on various media related issues,” said Feseha Yetagsu, Chief Executive Officer of the EBC.
MultiChoice commenced operations in Ethiopia 30 years ago, and has been providing sport and entertainment content to its viewers.
“This cordial agreement is a giant leap in fostering relations between the two institutions,” said Keabetswe Modimoeng, Group Executive: Corporate Affairs and Stakeholder Relations for MultiChoice Africa.
“We view Ethiopia as a strategic market for both our commercial growth and key socio-development initiatives,” said Modimoeng.
The national broadcaster EBC is the oldest and biggest public media in Ethiopia with 5 Television channels and 3 Radio channels.