Tagger Media’s market will expand from $10.54 billion in 2022 to $94.24 billion by 2030.
- In 2022, South Africa became the first African nation to acknowledge crypto as a financial product.
- South Africa’s tech industry received US$993,684,600 in funding between January 2015 and May 2022.
Today, plenty of countries within the continent are in a race to attain Africa’s tech Hub titles. Names like Nigeria, Kenya, Rwanda, and Egypt have made headlines with their respective governments embracing new technology. Amid this race to glory, one contender has stood out since the beginning of the digital era, South Africa. As Africa’s most industrialized nation, South Africa has achieved numerous milestones within its digital transformation. In recent news, Tagger Media, the global leading influencer marketing platform, has set its sights on South Africa through an extensive partnership with Tribeez.
If this collaboration runs its course, it could significantly propel the SA’s digital transformation by promoting the region’s social and technological intelligence.
SA’s digital transformation gains a new ally
South Africa is home to numerous technological innovations across the entire continent. As a result, several figureheads within the tech industries have set up a base within the country. Among its recent occupants was a global influencer marketing platform, Tagger Media.
They ventured into a partnership with an influencer marketing and social intelligence agency in the caption. According to reports, Tagger Media’s market will expand from $10.54 billion in 2022 to $94.24 billion by 2030. Given this figure, it has sought to expand its reach throughout the region, and South Africa is among its interest. Tagger Media has already established a significant market in Africa, located in six internal countries, and over 20 international offices.
With Africa’s current digital transformation, the continent has proven its potential to lead the world in the ongoing fourth industrial revolution. Tagger Media understood the need to solidify its presence in Africa and sought to partner with Tribeez.
Dave Dickman, CEO at Tagger Media, said, “The digital and social landscape continues to evolve rapidly, and it’s more important than ever that brands have access to data and analytics to empower their teams to make informed decisions and drive successful campaigns.”
The wave of change
Tribeez has had an impressive roster of clients and marketing strategies that have influenced South Africa’s marketing space. The organization has worked with vital figureheads behind SA’s digital transformation and industrial space like Nando’s, MTN, Pick n Pay, The Foschini Group and Dr Oetker Pizza.
Dickman added,” Partnering with Tribeez is an important step for us to continue to provide the SaaS solutions that companies need to gain a competitive edge today in the South African market. We’re excited to support the region and collaborate with the Tribeez team.”
Craig Wight, Head of Social Intelligence at Tribeez stated, “Influencer marketing has rapidly grown over the last few years in South Africa as more companies realized the value of this marketing channel to support growth goals and connect with target audiences. We’re well-positioned as a leader in the region when it comes to partnering with brands. This drives results and beginning this relationship with Tagger is a validation of this fact. This partnership has invigorated our team, and we’re thrilled to see what we can achieve.“
SA’s digital transformation sets the stage for excellence
South Africa is among the few African governments to truly embrace new technology. In the past decade, the cooperation between innovators and their governments has driven SA’s digital transformation to where it is.
Within the Fourth industrial revolution, Blockchain technology and AI are among the key components, ushering in the new age. South Africa is one of two nations that have readily accepted the transition. This positive take on new technology has maintained its economic development, despite facing numerous hurdles.
Digital asset adoption is a significant step to existing in a digitally rich environment. SA’s government took a positive take on the subject and went as far as establishing several ATMs that accept digital assets as a form of payment.
In 2022, South Africa became the first African nation to acknowledge crypto as a financial product. In addition, SA is currently in a race to implement Africa’s first functioning crypto regulation. This new legal framework will benefit the user and its government.
Its fintech Industry has significantly grown and now rivals tech titans like Nigeria and Kenya. According to Disrupt Africa, in 2022, South Africa heavily focused on ensuring its innovative citizens receive the support and financing they require.
SA’s fintech investment fund 2022
The report claimed that South Africa houses at least 490 tech startups that employ over 11,000 people. It further added that South Africa’s tech industry received US$993,684,600 in funding between January 2015 and May 2022. This substantial figure outpaced Kenya and was slightly below Nigeria.
SA’s digital transformation has encompassed multiple sections of the tech world, ensuring it maintains an all-rounded approach. According to the report, SA’s public sector spent over $3.5 billion on digital technologies between 2018 and 2021.
In addition, in February 2022, the Department of Public Service Administration issued the Public Service Cloud Directive to support cloud-based technologies. Its government has also implemented several policies like the National Development Plan, which focuses on eliminating poverty. The strategy contains a section that emphasizes the need for ICT-skilled personnel.
About Tagger Media
Peter Kennedy founded Tagger Media in 2015 when he identified the impending impact of social media platforms and the impending digital transformations. At the time, several brands could not utilize technology to market their products to showcase their services. Due to his swift actions and direct approach to the matter, Tagger Media became a global marketing influence focused on promoting digital transformation.
To most upcoming brands, Tagger Media is a disruptive SaaS solution that offers expertise on several topics. This global marketing platform leverages API payment ships and connects millions of brands and influencer profiles. Today, Tagger Media is responsible for numerous milestones in the world and Africa’s digital transformation by connecting billions of social data points and offering robust social intelligence and actionable insights.
Furthermore, it has worked with Hasbro, Paramount, Ketchum, Valvoline, Dolce & Gabbana, Bose and Omnicom Public Relations Group among other international organizations. Its vast network enables clients and innovators to gain a global market for their services and products.
In addition, they provide powerful analytics, all-in-one capabilities and strategy integrations for efficient campaign workflows. It has supported over 890 organizations in different parts of the world. Its mass reach and influence have set Tagger Media as one of the key contributors to the Fourth Industrial Revolution.